In the Vallée des Roses, Morocco, local legend states that pilgrims returning from Mecca brought with them the “Mother of all flowers,” the Damascus rose, initiating the rose industry in Morocco. In 1912, French perfumers realized that the Vallée des Roses would be an ideal place to mass cultivate the bushy Rosa centifolia. Today, there are hundreds of kilometers of rose bush hedges and two factories in the valley, distilling rose essence.

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