555 or State Express 555 is a brand of cigarette was started by Sir Albert Levy in 1893. The name ‘State Express’ was inspired by the America’s train Empire State Express, which broke land speed records as locomotive No. 999. It was the first train to break the 100 m.p.h mark. Levy liked the name, that he registered the name and later on the series of triple numbers (multiples of 111). The brand is very popular in Southeast Asia.