Cracker Jack, considered by many as one of the first junk food in United States was the brainchild of a German immigrant Frederick William Rueckheim. Along with his brother Louis Rueckheim, they began selling a food item consisting of popcorn, peanuts and molasses confection which became a hit at the 1893 Chicago’s World Fair. The name ‘Cracker Jack’ was a result of a salesman exclaiming upon tasting this snack. F.W. Rueckheim was quick to trademark this name which has remained to this day. Frito Lay purchased Cracker Jack in 1997.
You must log in to post a comment.