Robert Redford purchased an entire ski resort on the east side of Mount Impanogos located on the north-east side of Provo, Utah which he renamed Sundance. Redford founded the Sundance Film Festival in order to cater to independent filmmakers in the U.S. and has achieved significant recognition from the movie industry as a venue for film debuts. The name Sundance comes from his character of the Sundance Kid in Butch Cassidy And The Sundance Kid.
