French tennis player René Lacoste won an Olympic bronze medal in the men’s doubles at Paris 1924 but is better known for the iconic clothing brand which carries his name. Once, while playing in the United States, Lacoste saw an alligator skin bag he liked. His coach promised to buy it for him if he won the tournament – only for Lacoste to lose in the final. But the story followed him over the Atlantic, where the alligator was transformed into a crocodile. After that Lacoste was known as the “crocodile” (his nickname) and it became the symbol of the clothing company he launched in 1933.