In 1932, the American Paul H. Helms was the first to officially register the Olympic Rings, the Motto and the word “Olympic”. The Helms Bakery supplied bread and pastry products to the Olympics in Los Angeles that year and continued their relationship with the Games until 1952, supplying the United States team with their product. Helms vehicles sported the Olympic symbol and it also appeared on bread wrappers. Helms’s use of the Olympic symbols inevitably resulted in conflict with the International Olympic Committee. Paul H. Helms generously surrendered all his licences to use the Olympic symbols to the IOC in 1950.

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