H.J. Heinz  was riding a New York elevated railway in the late 1800’s when he spied a shoemaker’s ad claiming “We sell 21 styles of shoes” and decided he could use such a campaign for his products. He just liked the number , so he used it and it’s been on Heinz products ever since. In the book and movie versions of “The Manchurian Candidate” Senator Iselin is inspired by the slogan to state the number of Communists in Congress!

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